Graphic designer, brand specialist, writer, and artist.
In her free time, she enjoys creating digital illustrations, painting, and reading. Please explore her portfolio to see examples of her work, and connect with her to discuss how you can collaborate on your next project.
Services
Corporate Branding
Visual brand identity, branded graphics, & more for corporations like Sylogist and FrontStream
View corporate branding projects, examples, and case studies.
Personal Branding
Visual brand identity, branded graphics, and examples of work for personal branding and small businesses.
View branding projects, examples of work for personal branding and small businesses.
Content Creation
Written and video content, thought leadership, blog posts, infographics, e-guides, and webinars.
View examples of copywriting, blog posts, infographics, thought leadership pieces, and more.
Web Design
Custom web design and development using content management systems like WordPress and Wix, and custom HTML & CSS coding.
View corporate website work, personal sites, and more.
Collateral & Merch
Branded materials for conferences, trade shows, packaging, apparel, and more.
Collateral for conferences, booth set up, giveaways, trade shows, branded apparel, and other SWAG.
Digital Design
Paid ad campaign artwork, social media content, and branded graphics.
View examples of social posts and profile artwork, paid ads for Google Ads, LinkedIn, and other paid marketing platforms.
Corporate Branding
Visual brand identity, branded graphics, & more for corporations like Sylogist and FrontStream
View corporate branding projects, examples, and case studies.
Personal Branding
Visual brand identity, branded graphics, and examples of work for personal branding and small businesses.
View branding projects, examples of work for personal branding and small businesses.
Content Creation
Written and video content, thought leadership, blog posts, infographics, e-guides, and webinars.
View examples of copywriting, blog posts, infographics, thought leadership pieces, and more.
Web Design & Development
Custom web design and development using content management systems like WordPress and Wix, and custom HTML & CSS coding.
View corporate website work, personal sites, and more.
Collateral, SWAG, & Merch
Branded materials for conferences, trade shows, packaging, apparel, and more.
Collateral for conferences, booth set up, giveaways, trade shows, branded apparel, and other SWAG.
Digital Design
Paid ad campaign artwork, social media content, and branded graphics.
View examples of social posts and profile artwork, paid ads for Google Ads, LinkedIn, and other paid marketing platforms.
Case Study: Sylogist Brand Refresh & Rebranding
From Many, One: Sylogist's Strategic Rebranding Journey
Sylogist, a SaaS company with a rich history of growth through multiple acquisitions, faced significant challenges in unifying its brand identity. With a portfolio that included a variety of legacy products and newly acquired divisions, Sylogist’s branding was fragmented—featuring disparate logos, color palettes, and inconsistent messaging. Moreover, the company’s web presence was scattered across multiple domains and platforms, diluting its market authority and confusing potential customers.
Recognizing the need for a cohesive brand image, Sylogist enlisted Michelle Kocin to lead a comprehensive rebranding initiative. This initiative was executed in two phases: a 2022 brand refresh to address immediate inconsistencies and a full-scale rebrand in 2023 aimed at aligning the brand with strategic market segments.
In addition to her corporate work, Michelle Kocin has developed her own personal branding, showcasing her expertise through a thoughtfully designed visual identity that reflects her style, professionalism, and creative approach.
