Graphic designer, brand specialist, writer, and artist.
In her free time, she enjoys creating digital illustrations, painting, and reading. Please explore her portfolio to see examples of her work, and connect with her to discuss how you can collaborate on your next project.
Services
Corporate Branding
Visual brand identity, branded graphics, & more for corporations like Sylogist and FrontStream
View corporate branding projects, examples, and case studies.
Personal Branding
Visual brand identity, branded graphics, and examples of work for personal branding and small businesses.
View branding projects, examples of work for personal branding and small businesses.
Content Creation
Written and video content, thought leadership, blog posts, infographics, e-guides, and webinars.
View examples of copywriting, blog posts, infographics, thought leadership pieces, and more.
Web Design
Custom web design and development using content management systems like WordPress and Wix, and custom HTML & CSS coding.
View corporate website work, personal sites, and more.
Collateral & Merch
Branded materials for conferences, trade shows, packaging, apparel, and more.
Collateral for conferences, booth set up, giveaways, trade shows, branded apparel, and other SWAG.
Digital Design
Paid ad campaign artwork, social media content, and branded graphics.
View examples of social posts and profile artwork, paid ads for Google Ads, LinkedIn, and other paid marketing platforms.
Corporate Branding
Visual brand identity, branded graphics, & more for corporations like Sylogist and FrontStream
View corporate branding projects, examples, and case studies.
Personal Branding
Visual brand identity, branded graphics, and examples of work for personal branding and small businesses.
View branding projects, examples of work for personal branding and small businesses.
Content Creation
Written and video content, thought leadership, blog posts, infographics, e-guides, and webinars.
View examples of copywriting, blog posts, infographics, thought leadership pieces, and more.
Web Design & Development
Custom web design and development using content management systems like WordPress and Wix, and custom HTML & CSS coding.
View corporate website work, personal sites, and more.
Collateral, SWAG, & Merch
Branded materials for conferences, trade shows, packaging, apparel, and more.
Collateral for conferences, booth set up, giveaways, trade shows, branded apparel, and other SWAG.
Digital Design
Paid ad campaign artwork, social media content, and branded graphics.
View examples of social posts and profile artwork, paid ads for Google Ads, LinkedIn, and other paid marketing platforms.
Content for Nonprofits
Demystifying Artificial Intelligence for Nonprofits
It feels like every day there are new headlines about both the benefits and the dangers of AI. Some say it will replace human workers because it can aggregate information, summarize data and provide key insights, and it learns as it goes. Others worry it’s a passing fad that could open organizations up to data breaches and eliminate actual jobs. And how, exactly, does artificial intelligence fit in for nonprofits?
Speaking the AI Language: Part 2
Part two of this primer on the key AI terms your nonprofit needs to know. Learn more key terms in this vocabulary lesson for anyone that wants to start using AI tools right now, not later.
Speaking the AI Language: A Nonprofit’s Complete Guide to Getting Started with Artificial Intelligence and Key Terms
What exactly is artificial intelligence (AI)? How can your nonprofit easily and safely implement AI solutions into your daily work processes.
Case Study: Sylogist Brand Refresh & Rebranding
From Many, One: Sylogist's Strategic Rebranding Journey
Sylogist, a SaaS company with a rich history of growth through multiple acquisitions, faced significant challenges in unifying its brand identity. With a portfolio that included a variety of legacy products and newly acquired divisions, Sylogist’s branding was fragmented—featuring disparate logos, color palettes, and inconsistent messaging. Moreover, the company’s web presence was scattered across multiple domains and platforms, diluting its market authority and confusing potential customers.
Recognizing the need for a cohesive brand image, Sylogist enlisted Michelle Kocin to lead a comprehensive rebranding initiative. This initiative was executed in two phases: a 2022 brand refresh to address immediate inconsistencies and a full-scale rebrand in 2023 aimed at aligning the brand with strategic market segments.
In addition to her corporate work, Michelle Kocin has developed her own personal branding, showcasing her expertise through a thoughtfully designed visual identity that reflects her style, professionalism, and creative approach.
Artwork & Illustration
